100 instagram caption hooks and ideas for writing captions

Is posting on Instagram worth it to sell my services?

Now, you might be skeptical about whether posting on Instagram is worth it to sell your services. And let me tell you that I regret not taking my IG seriously in the past years due to lack of motivation. Instagram can be a powerful tool for growing your business. With over a billion active users, Instagram offers a massive audience just waiting to discover your unique offerings. Plus, it's a platform that allows you to authentically showcase your brand and build a loyal community of followers. The best part is that if you are consistently posting, it’s one of the best ways to get a ton of followers and website traffic that can help you build your community and online presence.

But here's the thing: your Instagram captions shouldn't just be random musings or unrelated snippets. They should be intentional and aligned with your brand and purpose. 

Your captions should be about topics that matter to your audience, and they should follow a specific framework to hook, nurture, create curiosity and convert people into followers, subscribers or immediate clients. 

It’s not about posting educational content or just sharing random quotes, you need to follow a sales psychology in your captions in order to get people to enter your marketing funnel, 

By focusing on what resonates with your dream clients, you'll be able to create captions that truly engage and connect with them.

Now, let's talk about the burning question on everyone's mind: 

How long should your Instagram captions be in 2024? 

The truth is, while we live in an era of short attention spans and 7 seconds of videos, it does pay off to write LONG captions. And I’m talking long, long captions. An effective caption can make the difference between a generic quote or reel to someone actually writing a comment wanting to learn more from your business. See how I’m experimenting with long captions here:

Here:

And here:

What type of Instagram hooks should I use?

These are the most common types of hooks to use on Instagram:

• Educational hooks
• Storytelling hooks
• Question hooks
• Behind-the-scenes hooks
• Inspirational hooks
• Controversial/debatable hooks
• Curiosity hooks
• Humorous hooks
• Challenge Hooks
• Announcement hooks
• Customer/Testimonial hooks
• FOMO hooks

Your hooks should be a short sentence that grabs attention from people when they are scrolling. And if you have a strong hook you can use it on your video, reel, carousel or as the start of your caption.

How to structure your Instagram captions?

When it comes to structuring your Instagram captions, there's a simple formula you can follow. Start with a captivating hook that grabs attention and sparks curiosity. Then, tell a compelling story or provide valuable insights that align with your brand and purpose. Finally, end with a strong call to action that encourages your audience to engage with your post, whether that's liking, commenting, or visiting your website.

How to turn caption readers into website visitors? 

Okay this is my favorite part! The secret is in your CTA (call to action). So here’s what you need to do:

• Tell people to comment on your post with a keyword 
• Each person that comments with a keyword you’ll send them the link to your free guide or resource or course 
• You can automate this process with a tool like ManyChat.

And that is it! It’s literally that simple to turn Instagram followers into subscribers and website visitors EVERY time you post! 

And now, the moment you've been waiting for! 

The ultimate list of 100 Instagram caption hooks and ideas to inspire your creativity and keep your captions fresh 

1.  3 tips to solve [this]
2. POV: You decided to take [this thing] seriously and now you have [this outcome]
3. How I [achieved this] and stopped [doing this]
4. The reason why you're not [achieving this] is because you are doing [this wrong]
5. I get achieve [this] every single day by using my [method]
6. How to get [this] with my simple system that [solves this]
7.  How to go from [this] to [this]
8.  Why I [do this] every day
9. POV: You finally [decided to do this] and now [you have this]
10.  The truth about [this topic]
11.  3 reasons why [this]
12.  I do [this] to get [this] 
13.  The secret to [this]
14. POV: You [are doing this] and you feel [like this]
15.  The one thing I hate about [this] but works
16.  The biggest lesson I learned from [tmy niche]
17.  Why I [don’t believe in this]
18.  How I achieved [this]
19.  My client got [this outcome/result] by doing [this]
20.  3 things to [do this]
21.   How to [do this] in the next 30 days
22.  Mistakes to avoid when [doing this]
23.  The biggest mistake [is this], here’s why
24.  Essential tips for [achieving this] without [this]
25.  Why I [have this] and use it for [this]
26.  The reason why [this sucks] and how to fix it
27.  The truth about [this topic] and why it matters
28. The strategy behind [this]
29.  3 things I [love to do] for  feeling [like this]
30.  What they don’t tell you about [this topic]
31.  POV: You [are achieving this] and it only took you [this process or timeframe]
32.  It's not about [this], do this instead 
33.  I get [this result] every day, here’s how
34.  I figured out how to [do this] without [doing this]
35.   How to stop [doing this] the easy way
36.  3 strategies for [achieving this]
37.  The lazy way to [learning this]
38.  The truth about [ my niche]
39. The simple way to [do this]
40.  Unpopular opinion [about this]
41.  I wish someone had told me [this] before [doing this]
42.  Why I [love doing this] for getting [this]
43.  How to get consistent [this]
44.  Signs that [you need to x]
45.  The nerdy way to [do this]
46.  POV: When you finally stopped believing [this] and now you [achieved this]
47.  Should you [do this or that]
48.  What to do about [this problem]
49.  5 things to [solve this]
50.  The reason why [this problem] isn’t as important 
51.  The stress-free way to [achieve this]
52.  Reminder: [this is possible] if you focus on [this]
53.  POV: That moment when you [achieved this] and now you celebrate [this]
54.  The strategy behind [this result]
55.  How I achieve this easily with [this little secret]
56.  What to do about [this problem]
57.   The truth about [this]
58. 5 ideas for [solving this problem] 
59.  The system I use to [solve this problem]
60.   How to [achieve this]
61.  5 ways to [do this]
62.  Reminder: You don’t need to be [this] in order to get [this]
63.  Why I believe [this] works every time
64.  Instead of doing [this] do [this]
65.  7 types of [niche things]
66.  Stop doing [this wrong], here’s my strategy
67.  Why focusing on [this] is wrong
68.   The truth about finding [this]
69. 3 tips for [doing this]
70.  The secret to [this juicy topic]
71.  How to accept that [this truth] is important
72.  This or that?
73.  What actually matters for [solving this problem]
74.  Why I believe you should [do this] before [this]
75.  How I get [this result] every [time frame]
76.  “I hate having to do this” [answer this pain point in the caption]
77.  POV: You finally [are doing this] and you feel [like this]
78.  Easy hack for [solving this] in 3 steps
79.  10 things you need to know [about this topic]
80.  7 steps to go from [this] to [this]
81.  The reason why [this] isn’t working out for you
82.  Things you shouldn’t do if you want [this]
83.   How to become [this] in the next [timeframe]
84.  The problem with [this] is [this]
85.  I did [this] for [x period of time] and [this] is what happened
86.   The truth about [not doing this]
87. I stopped doing [this] and [this] is what happened 
88.  How my client stopped [having this problem]
89.  POV: You decided to [do this] so you can [do this in your free time]
90.  Can we talk about [this]?
91.  Do’s and don’ts
92.  The most important thing to do right now is [this] or [in the caption]
93.  Why I [have this] to help me with [this]
94.   The strategy that no one is using to [achieve this]
95.  You can’t expect [this] without [this]
96.  How to [achieve this] right now
97.  Why I don’t believe in [this]
98.  The truth about [not doing this] 
99.  No one else will tell you [this]
100. Why I don’t think [this] is important

Do you see what all these caption hooks have in common?

They are a unique angle and point of view that will force you to write content with your UNIQUE opinion. And no AI or chat GPT can beat your human content! Your content is what will sell. Creating consistent high engaging content is easy when you follow any of these hooks and let your ideas flow naturally.

Should I use AI to write my captions?

Before I wrap up, you might be wondering if you should use AI to write your captions. While AI can be a helpful tool for generating ideas and inspiration, I believe that the true magic lies within you. Your unique voice and perspective are what will truly captivate your audience. So, use AI as a supplement, but don't rely on it entirely. Let your authenticity shine through in your captions.

Writing engaging Instagram captions is an art that can be mastered with practice and creativity, and my content planning resources

By following the formula, exploring different caption hooks, and staying true to your brand, you'll be able to create captions that attract your dream clients, boost your confidence, and get you noticed.

If you're ready to take your brand strategy to the next level, don't forget to check out my Instagram Content Toolkit 

Inside you’ll learn exactly how to position your brand, a simple framework for planning and organizing your content in a sustainable way so that you don’t burn out, run out of ideas and can stay consistent with top-performing Instagram content all year long!

Related reads:

• The ultimate guide to planning your Instagram content strategy and sales funnel
• 6 ways to get clients without using social media 
• How to price your services and push money mindset blocks away 
• Your dilemma answered: Organic vs paid traffic 
• 29 Online networking groups for female service providers 
• How to start a blog for beginners