How much does Psychology Today cost? Pros and cons

Are you considering using Psychology Today to market your therapy or coaching practice? You’re not alone. For many mental health professionals, holistic therapists, and life coaches, listing on Psychology Today seems like an easy way to gain visibility and attract clients. But is it worth the cost? And will it meet your marketing needs?


In case we haven’t met, I’m Natalia Maganda, a website designer for mental health professionals . I help you amplify your magic, gain visibility, and simplify your marketing efforts through strategic web design and content. If you’re here, you’re probably trying to decide if Psychology Today is the right directory for you—and whether it aligns with your goals.


Let’s dive into the pros, cons, and hidden costs of Psychology Today and how it fits into a broader marketing strategy for your practice.


Before we tackle the costs and benefits of Psychology Today, it’s important to understand what makes any marketing platform effective: connection. A directory profile, no matter how visible, will only work if it resonates with your ideal clients.


Crafting a compelling Psychology Today bio is your secret weapon here. It’s not just about listing your credentials—it’s about connecting emotionally. Psychology Today’s directory gives you a chance to showcase who you are and how you can help, but does it allow you the flexibility to truly stand out? And is it enough on its own?


This brings us to an even more significant question: should you rely solely on a directory, or is it time to create a marketing system that works for you? Let’s explore the key questions around Psychology Today to help you make an informed decision.


How much Is Psychology Today?

Psychology Today costs $29.95 per month to list your profile in their directory and is available in over 20 countries. Make sure to check their website for updated pricing. That works out to around $360 per year. This fee gives you access to their vast network of potential clients, the ability to display your credentials and specialties, and a space to link to your website or contact information.



For many therapists, this cost is manageable compared to the potential return on investment, but it’s important to consider what you’re getting for the price. While the directory boasts high traffic, your profile is still competing with hundreds, if not thousands, of other professionals in your area.


Is Psychology Today free for 6 months?


Psychology Today occasionally offers promotional periods, such as free or discounted subscriptions for new members. This can be a great way to test the platform without committing financially. However, you’ll want to evaluate the performance of your profile during this time.


Questions to ask yourself during the trial period:

  • How many inquiries or clients did you gain directly from your profile?
  • Did the platform attract your ideal clients, or were inquiries misaligned with your specialties?


Taking advantage of these promotions is a smart move, but make sure you measure the results to decide if it’s worth continuing once the trial ends.


Psychology Today and insurance

One of Psychology Today’s selling points is its integration with insurance filters . Clients can search for providers based on the insurance they accept, which is a major draw for therapy practices that work with insurance plans.


However, this feature has its limitations:

  • If you don’t accept insurance, your profile might be overlooked by a large pool of potential clients.
  • The platform doesn’t provide advanced tools for explaining how out-of-network benefits work, which could make it harder for some clients to understand their options.



If you do accept insurance, ensure this is prominently displayed on your profile to take full advantage of the feature.

psychology today and insurance

How legit Is Psychology Today?

Psychology Today is one of the most recognizable directories in the mental health space, but does that mean it’s always the right choice? While its legitimacy as a professional platform is unquestionable, it may not be the most effective tool for every practice.


Pros:

  • High visibility for mental health services.
  • Clients often trust the platform due to its reputation and wide reach.


Cons:

  • Profiles can feel generic, making it hard to stand out.
  • Heavy competition in populated areas.
  • Limited ability to showcase your personality and unique approach.


Psychology Today pros and cons

Pros:

  • Affordable at $29.95/month.
  • Provides instant credibility due to its established name.
  • Offers filters for specialties, insurance, and other client preferences.

Cons:

  • High competition within the directory.
  • Limited customization for your profile, making it harder to stand out.
  • Directory-dependent marketing can feel passive compared to proactive strategies.


Why having a website is crucial as an extra layer of marketing efforts


Sure, listing on Psychology Today is a great starting point—it puts you in front of people actively searching for help. But here’s the thing: it’s just a starting point. If you want to build a sustainable, thriving practice, you need a website. Here’s why your own website is a non-negotiable:

1. Total Control Over Your Brand

Think of your website as your virtual office—it’s the space where you can truly show who you are and what makes your practice unique. Unlike directory profiles, which all look pretty much the same, your website gives you complete freedom to:
  • Share your story.
  • Highlight your values.
  • Show potential clients exactly what it’s like to work with you.

A directory listing can make you feel like just another face in the crowd. Your website? That’s where you shine.

2. Attract Clients Through SEO and Lead Generation

Directories like Psychology Today rely on their own SEO to get traffic. But with a well-optimized website, you can attract clients straight to you. Here’s how:
  • Use keywords (like “anxiety therapist in [your city]”) to get found on Google.
  • Create blog posts that answer your ideal clients’ questions and build trust before they even reach out.
  • Add lead magnets like free guides or resources to grow your email list and stay connected with potential clients.

With your website working for you 24/7, you’re not just waiting for clients to find you—you’re actively drawing them in.

3. Build Real Relationships with Clients

Your website isn’t just a static profile; it’s a dynamic space where you can nurture connections. You can:
  • Share helpful content, like blog posts or FAQs, to educate and support potential clients.
  • Showcase testimonials and case studies that build trust.
  • Create a warm, welcoming vibe that lets clients know they’re in the right place.

When people feel seen and understood, they’re much more likely to reach out—and that’s exactly what your website can do.

4. It’s Your Long-Term Marketing Anchor

Directories like Psychology Today are great, but they’re not yours. Algorithms change, platforms update, and you’re always subject to their rules. Your website, on the other hand, is your online home base. You control:
  • The content.
  • The layout.
  • The strategy.

No matter how the marketing world shifts, your website will always be there, ready to grow with you and your business.


Should you use Psychology Today?

Psychology Today can be a valuable part of your marketing strategy, but it works best when combined with a comprehensive approach. A directory listing might attract initial interest, but your website is where potential clients truly get to know you and decide to take the next step.


Having a website doesn’t replace platforms like Psychology Today—it amplifies them. 

A directory might help people find you, but your website is what will make them trust you and take that next step. Want to learn how to create a website that’s not just a digital brochure, but a real client magnet? Explore my website design services for therapists .


Related reads:

psychology today cost

* AI Disclosure: This content may contain sections generated with AI with the purpose of providing you with condensed helpful and relevant content, however all personal opinions are 100% human made as well as the blog post structure, outline and key takeaways.

* Affiliate Disclosure: Some of the links on www.nataliamaganda.com may contain affiliate links meaning that I will get a commission for recommending products at no extra cost to you.


hello! i'm natalia

Latina, web design expert for mental health professionals.

I help ambitious life coaches, therapists and holistic leaders amplify their magic, gain visibility, and simplify their marketing efforts through strategic web design and content. 

By Sofia Alvarez April 18, 2025
You sit down after a long day of sessions, your brain still processing the emotional weight you’ve carried. You should be resting. But instead, you're buried in your inbox—responding to DMs, rescheduling a cancellation from earlier, checking if that intake form ever came through. The therapy part of your work is done for the day, but the admin part? It’s just beginning. Maybe you've tried to make Google Calendar work. Maybe you’re toggling between too many tabs—forms here, reminders there, and client info in some spreadsheet you meant to organize weeks ago. You wonder if there’s a simpler way to keep everything running without it running you into the ground. The truth is: managing your schedule shouldn’t feel like a second job. You don’t just need a booking link. You need a system that understands the nuances of your practice—one that helps clients get to you easily, keeps no-shows to a minimum, and gives you back your time, energy, and peace of mind. And that’s where smart scheduling tools come in. Not just to help you stay organized, but to actually support the growth and sustainability of your practice. In case we haven’t met—hi, I’m Natalia. I’m a website designer for therapists and practitioners , and I help private practice owners like you build brands, websites, and systems that feel as grounded as the work you offer. Today, I want to show you the scheduling software I recommend to all my clients—the ones that don’t just “book appointments,” but make your life easier. What is scheduling software for therapists? Imagine this: A potential client visits your website. Instead of filling out a long contact form and waiting days for a response, they see a calendar directly on your website. They book a free intro call, receive an automated confirmation, and get a reminder the day before their appointment. No back-and-forth emails. No admin stress. Just a smooth process that increases bookings effortlessly. That’s what scheduling software does—it automates appointment booking, reminders, cancellations, and follow-ups so you can focus on your clients, not your inbox. But here’s where many therapists go wrong: they only use a practice management software (PMS) when they really need both a PMS and a CRM. Practice management software vs. CRM: what’s the difference? Understanding the difference between practice management software (PMS) and customer relationship management (CRM) tools can change how smoothly your practice runs. While they might sound similar, they serve two very different functions—and relying only on one can mean missing out on potential clients. Practice management software (PMS) – handles client care after they book A PMS is an all-in-one tool designed to manage everything that happens after a client books. It takes care of billing, session notes, insurance claims, compliance, and scheduling so you can focus on therapy instead of admin work. What a PMS does: Manages billing and insurance claims so payments run smoothly Stores client records, SOAP notes, and treatment documentation Ensures compliance with HIPAA and legal requirements Simplifies session scheduling within your workflow Offers secure telehealth capabilities 📌 Example: A new client books their first session. Your PMS ensures their intake forms, session notes, and payments are processed automatically, allowing you to focus on therapy. Customer relationship management (CRM) – converts leads into clients While a PMS handles existing clients, a CRM helps potential clients book their first session. A CRM is all about lead management—helping you nurture inquiries, follow up automatically, and guide potential clients from first contact to a confirmed appointment. What a CRM does: Captures inquiries from your website Sends automated email follow-ups so leads don’t slip away Tracks where potential clients are in the decision process Helps convert website visitors into paying clients 📌 Example: A potential client fills out a contact form but doesn’t book right away. Without a CRM, they might forget to follow up. With a CRM, they receive personalized emails answering their questions and encouraging them to schedule a session. The all-in-one scheduling platform I install for my clients (and why it’s built with HighLevel) When I build websites for therapists, I’m not just thinking about fonts and colors—I’m thinking about how your site will actually work for you . That means making sure it doesn’t just look beautiful, but that it also automates, simplifies, and supports the day-to-day flow of your private practice. That’s why I set up every therapist website using HighLevel , a powerful all-in-one platform designed to do much more than just book sessions. Instead of juggling multiple tools—one for scheduling, another for forms, another for email follow-ups—I give you one streamlined system where everything works together . Fewer tabs. Fewer headaches. More time for your clients (and for yourself). Here’s how it supports you behind the scenes (and yes, we integrate all of this into your website): 1. A fully integrated calendar—connected to your site No more back-and-forth emails. No more third-party apps with limited features. With HighLevel, we embed a real-time, branded calendar directly into your website. Visitors can: See your availability Book a free intro call (or paid session) Get a confirmation instantly And you? You get more bookings without lifting a finger.
April 18, 2025
Discover the best therapist website examples and learn how to create a site that builds trust, attracts clients, and simplifies your practice. See what works and how to optimize your online presence.
April 18, 2025
Explore the emotional and practical differences between solo and group therapy practice so you can build a business that truly supports you.
By Sofia Alvarez April 18, 2025
Create a therapy office that soothes, supports, and inspires. Discover practical decor tips, emotional design insights, and top-rated product picks.
April 17, 2025
Discover the best therapy desks to support focus, regulation, and presence. Curated picks for calm, beautiful, and productive workspaces.
April 17, 2025
Discover trusted, free therapy resources to save time, support your clients, and feel more grounded in your practice. Tools made for therapists like you.