SEO for therapists simplified and how to grow your traffic in a simple way

If you've ever felt like SEO was the mysterious secret sauce that everyone seemed to be using except you, you’re not alone. I'm here to demystify the world of SEO and show you how to supercharge your online presence without burning out. Say goodbye to the days of scratching your head over search engine optimization and hello to a traffic-boosting strategy that even your grandma could understand. Let's dive in and unleash the power of SEO simplified!

Now, before you start thinking, Oh no, not another complicated guide to SEO, let me assure you, I've got your back. I know the overwhelm that can come with trying to navigate the SEO jungle. But I’m about to break it down into bite-sized, digestible SEO nuggets that will have you feeling like SEO should have been in your life since yesterday.

What exactly is SEO?

Simply put, SEO stands for Search Engine Optimization. It's like giving your website a shiny makeover so that search engines like Google can't resist showing it off to your potential audience.

It basically means making sure your website has all the write keywords built in your website structure and blog strategy so that when people search for: [your service] something like this happens and you appear on page 1, for free:

(Disclaimer I’m still not on page 1 but I do appear on this search term �55358;�56599;)

What is the difference between SEO and blogging?

The main difference between SEO and blogging is that SEO is the strategy behind selecting the right keywords and formatting content either for landing pages or blog posts and making sure your content and website backend is optimized for SEO, and blogging is the mere part where you create content for your blog and post consistently.
When you create blogs without thinking about the SEO part of it, or treat your blog like a diary, no one will find or read that content, unless you have an engaged social media presence or newsletter database to send that content to.
Thats why it is so important to combine SEO knowledge with blogging so that you can optimize your content for getting found by search engines, and then, share it with the world!

Basic website SEO requirements:

Now, you might be wondering, what does it take to get on Google's good side? Well, it's all about creating quality content, optimizing your website's structure, and sprinkling some magic keywords here and there.

You’ll want to consider:

Selecting a reliable website host so that your website loads quickly and makes Google happy
Make sure your meta titles and seo descriptions are supporting the services you want to promote
Optimize your website core pages for relevant keywords
Plan a blog strategy that supports your services or offers

SEO terms for Beginners

Meta titles

Meta titles, also known as title tags, play a crucial role in search engine optimization (SEO). They are HTML elements that define the title of a webpage and appear as the clickable headline in search engine results. Crafting an effective meta title involves using relevant keywords to accurately describe the content on the page, enticing users to click through and explore further.

Meta descriptions

Meta descriptions are brief summaries that provide a concise preview of the content on a webpage. These snippets, typically 150-160 characters long, appear below the meta title in search results. A well-crafted meta description not only includes relevant keywords but also entices users with compelling language, encouraging them to click on the link to learn more about the page's content.

Alt text

Alt text, or alternative text, is a descriptive attribute added to HTML image tags. Its primary purpose is to provide a textual description of an image for users who cannot view it, such as those with visual impairments or when an image fails to load. Alt text should be concise, descriptive, and relevant to the image content, contributing to better accessibility and enhancing the overall user experience on a website.

SEO backlinks explained

Ah, backlinks, the VIP tickets to the SEO party. These are links from other websites that point back to your site, signaling to search engines that you're the real deal. Think of backlinks as digital endorsements that boost your site's credibility and relevance.

What are SEO Settings?

SEO settings are like the knobs and buttons on your website's control panel that fine-tune its optimization. From meta titles to URL structures, these settings play a crucial role in ensuring that your site is search engine-friendly.
This is an example of SEO settings on my website backend:

SEO Recommendations

When it comes to SEO, the key is consistency. Regularly updating your content, improving your site's speed, and building a network of quality backlinks are all essential ingredients for climbing the SEO mountain. Here are some resources to improve yor seo with this Simple SEO checklist.

How to do SEO for therapists in 10 simple steps

Follow these ten simple steps to kickstart your SEO journey and watch your traffic grow in the next 12 months:
Plan your quarterly goals
Select your content categories
Do keyword research
Create a blog post outline before writing your blogs
Plan your content batch producing dates and system
Optional: use AI to create content in record time
Format your content using an SEO checklist for every landing page or blog
Build an internal link building strategy
Optional: use Pinterest to boost your blog’s visibility
Repurpose your blog content into your social media, newsletter and other marketing channels