Counseling website design and branding for Healing Harmony
Jeffre & Rebekah are a therapy & life coaching couple who were struggling with understanding what made them different. They were overwhelmed with building their brand and marketing, just like you may be feeling now.
They had an old website for Jeffrey's practice on WIX but it didn't really stand out and it wasn't converting leads for them. So they hired me to do a branding and website makeover.
We hopped on a strategy call to define the project timeline and deliverables. This project took a couple of months because we had to do so many things from picking a brand name, working on the brand strategy, website strategy, and SEO and blog strategy.
Throughout the process Jefrrey & Rebekah came to realize they had a calling for speaking to young adults and Third Culture Kids who need therapy or life coaching, and this really helped us hone in on their brand messaging so that their website could speak directly to young adults and teenagers in a way that makes them feel heard and understood.
We created a custom branding that represents our dark and light. With an abstract representation of a moon and sun. The sun can be visualized as a world, where you dive into the sea of your own world and learn to live in balance with your light and shadow. The fonts also transition from soft to bold to make a statement of the transition.
Their website is infused with sales-focused storytelling to take the visitor from the journey of their current pains, desires and motivations to the transformation that therapy and life coaching can give you. We also connected their website to a CRM called Moxie where they can keep track of their leads with a sales pipeline and follow up with everyone who downloads their lead magnet or fills out their contact form.
After their website launch they have been converting visitors into leads and discovery calls for their services.
Tripled their membership prices and went from chasing sales to closing sales in their Dm's
Grown their email list after launching their website without paying ads
Launched their workshops and sold out their spots
Grown their organic traffic to a steady flow of monthly visits of people looking for their services
Natalia has been so great to work with! She is very personable and really knows what she is talking about. I feel more equipped as a therapist to be able to get more clients through my website. I'm looking forward to my continued relationship with her as she helps me get the type of clients that I want, and not to just get any type of clients to survive.
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