Counseling website design and branding for Happy Autumn
Diana Beltrán is a bilingual therapist based in Texas. She hired me to develop her new brand and website strategy but wasn’t sure what made her stand out. Through my brand strategy process, we identified her niche to ensure her website directly appeals to a specific group of people. We also proposed a tailored lead generation strategy to support her growth.
We had a strategy call and she went through my website strategy workbook to work on several thorough exercises to discover her brand voice and the calling for her niche.
After going through my workbook Diana realized that she had a deep calling to serve first gen latinas and wanted to focus on attracting women. Eventhough as a therapist she could speak to men, she wanted her branding to be feminine and playful.
We created a custom logo concept tries to reflect with the contrast of two fonts that sometimes we are rigid and sometimes we flow with the changes in our life. Balancing our emotions is an art and dealing with the light and dark will help us with that. The circle reflects that Happy Autumn is your safe space to reclaim balance and feel centered.
The website project is infused with strategic storytelling for this first gen latina and after launch she has been getting monthly leads from people that interact with her website and feel encouraged to inquire for her services. She is also growing into a group practice and continues to keep growing and we are now working together with my traffic growth programs to grow her local traffic with SEO and blogging.
Tripled their membership prices and went from chasing sales to closing sales in their Dm's
Grown their email list after launching their website without paying ads
Launched their workshops and sold out their spots
Grown their organic traffic to a steady flow of monthly visits of people looking for their services
Natalia has been so great to work with! She is very personable and really knows what she is talking about. I feel more equipped as a therapist to be able to get more clients through my website. I'm looking forward to my continued relationship with her as she helps me get the type of clients that I want, and not to just get any type of clients to survive.
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