When it comes to creating a coaching website that truly reflects who you are and attracts your dream clients, one important element is the use of captivating stock images. But where can you find the best ones that won't break the bank? Don't worry, I've got you covered! In this blog post, we'll explore the best places to find both free and premium stock images that will add that extra magic to your online presence.
So, before we dive into the exciting realm of stock images, let's answer the question: What exactly are they? Stock images are professionally captured photographs, illustrations, or graphics that are available for anyone to use in their design projects. They save you the hassle of hiring a photographer or spending hours creating visuals from scratch.
There's a common misconception that using stock images is a big no-no, leading to an unoriginal and impersonal website. But let me debunk that myth right here! Stock images, when used appropriately and creatively, can be a great resource for enhancing your brand and storytelling. I secretly PREFER to use stock images if a client has very poor and unprofessional pictures. The key is to choose images that align with your brand's aesthetic, values and message.
Visual elements are often the first things visitors notice on a website. Compelling and high-quality images instantly capture attention and create a positive first impression, encouraging people to stay and explore further.
Imagery helps to establish and reinforce your brand's identity. Consistent visuals, from colors to style, build a strong brand image that makes you memorable.
Imagery is a powerful storytelling tool. Well-chosen photos can tell your brand's story, express its values, and connect with the emotions of your audience, making your message more relatable.
High-quality images and professional photography enhance your website's credibility. They signal to visitors that you're invested in your online presence and, by extension, your products or services.
Visuals break up text and make your content more digestible. They keep visitors engaged and encourage them to spend more time on your website, which can lead to increased conversions.
Optimized images and alt text can boost your website's SEO. Search engines rely on image descriptions to understand the content, so well-optimized visuals can improve your ranking.
Clear and relevant images improve the user experience. They provide context and help users find what they're looking for more quickly, reducing bounce rates.
Now, let's talk about the battle between premium and free stock images. While premium images often offer higher quality and unique content, they come at a cost. On the other hand, free stock images can be a budget-friendly option, but you might encounter them on other websites as well. It's all about finding the right balance that suits your needs and budget.
I personally do prefer to pay for a Canva Pro subscription to get access to more stock images and I can easily tell when someone is using the generic free Canva stock images.
Canva has a wide vareity of stock images that you can use and since it is a design tool at the same time it can save you a ton of time in creating your marketing assets for your website and socials. The premium version is gold definitely a must for any entrepreneur.
Offering a vast collection of high-resolution images, Unsplash is a go-to platform for stunning visuals that won't cost you a dime.
With over 1.9 million free images, illustrations, and vectors, Pixabay provides an extensive library to suit various purposes.
Discover thousands of high-quality, free stock photos and videos on Pexels, perfect for adding a touch of professionalism to your website.
Known for its vast selection of premium stock images, Shutterstock has a wide range of high-quality visuals tailored to your specific needs.
As a reputable name in the creative industry, Adobe Stock offers premium images, illustrations, and videos for those seeking top-notch visuals.
If you're looking for professional-grade stock images, Getty Images is the place to be. Their extensive collection will leave you spoiled for choice.
Elevated imagery and aesthetically pleasing, Haute Stock is your way to go
Wellness Stock Shop offers gorgeous wellness stock images under a subscription model.
Remember, it's all about finding the right balance between free and premium options that align with your brand. If you want to level up your website game even further, I invite you to join my
website strategy workshop. I’ll teach you how to build a website that not only attracts, but also converts your visitors into clients. Hope to see you inside!
* AI Disclosure: This content may contain sections generated with AI with the purpose of providing you with condensed helpful and relevant content, however all personal opinions are 100% human made as well as the blog post structure, outline and key takeaways.
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I help ambitious life coaches, therapists and holistic leaders amplify their magic, gain visibility, and simplify their marketing efforts through strategic web design and content.
What we will talk about: The best website strategy for your unique private practice or coaching business
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I’ve built an online business which has allowed me to double my income, and quit my full time job all thanks to one thing!
MY WEBSITE!
After serving +100 clients and students across several industries, handling blogs and writing professional copy for clients, I know the ins & outs of building a website that attracts and writing content that converts.
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