50 Words to Describe and Build a Powerful Conscious Brand Voice
Your brand words are your magic
They are how you connect with the world and a channel for empowering and motivating others. People connect with words, they don’t connect with brands. If a brand has a powerful voice it will draw people in because of that voice and
authenticity.
So let’s explore what brand voice words are and how to find that inner magic. Because I know it’s in there somewhere.
What exactly is a brand voice?
Think of your brand voice as your brand personality. If you want to stand out from the crowd, you need to humanize your brand as much as possible. People follow other people (not brands really) and the more your brand seems like that authentic friend to someone else, the more engagement you’ll get from your audience.
A brand voice is reflected in every single word in your marketing assets such as social media posts, blogs, newsletters, ads, etc.
So, are you being consistent with your brand voice in your marketing? Let’s find out!
How to build a conscious brand voice and humanize your brand
Think of your brand as a person, and describe this person in detail. You can try some exercises similar to creating an ideal client avatar. (You can read that post for some specific examples of how to describe an ideal client).
Once you have the human version of your brand described, it’ll be easier to put yourself in his or her shoes and get in the mood of how he or she speaks.
Remember that for marketing to conscious consumers, you need to keep 3 things in mind:
- Conscious consumers seek transparency and authenticity
- Conscious consumers love to connect with disruptive claims, they’re not afraid to say they are in favor or against controversial topics
- Conscious consumers are loyal to brands that take an extra step toward their ethics and values
How to choose your brand words
Now you’ve got to the fun part! Once you have your brand values defined, it’s time to start thinking about what words reflect and resonate most with your unique brand personality.
Think about what your brand voice
is and
isn’t
You can even write down a list of words that are in each group so that you have more clarity for your future copywriting.
Let your words and adjectives reflect your feelings and personality
Remember that people connect with authenticity, so if you’re an “introvert nerd with an eye for
[insert whatever you do, for example: social media manager]”, that’s way more engaging than: “I’m a social media manager”.
Don’t be afraid to choose brand words that seem like your second skin
What I mean by this, is that your brand words need to be easy for you to write so that you can replicate the tone and create content without pulling your hair and spending hours thinking about the perfect social media caption. The more your brand seems to be an extension of your personality, the easier it is to create content. Trust me on this one!
Examples of brand voice words
Play around with these examples and mix and match them until you find the right tone for your brand.
Brand words for a funny tone
- Playful
- Silly
- Delightful
- Jolly
- High-spirited
- Perky
- Humorous
- Whimsical
- Lively
- Exuberant
Brand words for a quirky tone
- Dramatic
- Dreamy
- Unconventional
- Musing
- Misty
- Fabulous
- Wacky
- Kinky
- Freaky
- Unusual
Brand words for a formal tone
- Meticulous
- Traditional
- Conventional
- Official
- Reserved
- Proper
- Elaborate
- Methodical
- Systematic
- Decorous
Brand words for a relaxed tone
- Down to earth
- Chill
- Breezy
- Easy-going
- Calm
- Centered
- Lighthearted
- Airy
- Laid-back
- Soothing
Brand words for a mysterious tone
- Strange
- Bizarre
- Queer
- Sophisticated
- Peculiar
- Curious
- Weird
- Eccentric
- Mystical
- Secret
A powerful brand voice that resonates with your personality will attract the right people to your business
If you need help with figuring out your brand tone and voice, I don’t blame you! The process can be quite difficult if you don’t feel like writing is your thing!
I hope you build a brand that you feel proud of and that changes the world with the magic of powerful words.
* AI Disclosure: This content may contain sections generated with AI with the purpose of providing you with condensed helpful and relevant content, however all personal opinions are 100% human made as well as the blog post structure, outline and key takeaways.
* Affiliate Disclosure: Some of the links on www.nataliamaganda.com may contain affiliate links meaning that I will get a commission for recommending products at no extra cost to you.
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