50 Words to Describe and Build a Powerful Conscious Brand Voice

Your brand words are your magic

They are how you connect with the world and a channel for empowering and motivating others. People connect with words, they don’t connect with brands. If a brand has a powerful voice it will draw people in because of that voice and authenticity .

So let’s explore what brand voice words are and how to find that inner magic. Because I know it’s in there somewhere.

What exactly is a brand voice?

Think of your brand voice as your brand personality. If you want to stand out from the crowd, you need to humanize your brand as much as possible. People follow other people (not brands really) and the more your brand seems like that authentic friend to someone else, the more engagement you’ll get from your audience.

A brand voice is reflected in every single word in your marketing assets such as social media posts, blogs, newsletters, ads, etc.

So, are you being consistent with your brand voice in your marketing? Let’s find out!

How to build a conscious brand voice and humanize your brand

Think of your brand as a person, and describe this person in detail. You can try some exercises similar to creating an ideal client avatar . (You can read that post for some specific examples of how to describe an ideal client).

Once you have the human version of your brand described, it’ll be easier to put yourself in his or her shoes and get in the mood of how he or she speaks.

Remember that for marketing to conscious consumers, you need to keep 3 things in mind:

Conscious consumers seek transparency and authenticity
Conscious consumers love to connect with disruptive claims, they’re not afraid to say they are in favor or against controversial topics
Conscious consumers are loyal to brands that take an extra step toward their ethics and values

How to choose your brand words

Now you’ve got to the fun part! Once you have your brand values defined, it’s time to start thinking about what words reflect and resonate most with your unique brand personality.

Think about what your brand voice is and isn’t

You can even write down a list of words that are in each group so that you have more clarity for your future copywriting.

Let your words and adjectives reflect your feelings and personality

Remember that people connect with authenticity, so if you’re an “introvert nerd with an eye for [insert whatever you do, for example: social media manager ]”, that’s way more engaging than: “I’m a social media manager”.

Don’t be afraid to choose brand words that seem like your second skin

What I mean by this, is that your brand words need to be easy for you to write so that you can replicate the tone and create content without pulling your hair and spending hours thinking about the perfect social media caption. The more your brand seems to be an extension of your personality, the easier it is to create content. Trust me on this one!