A Guide to Crafting the Perfect Website Color Palette

Want to stand out and get noticed? Well, one of the keys to achieving that is choosing the right color palette. In this blog post, we'll dive into the wonderful world of website color palettes and show you how to make your online presence pop. 

What your branding says about you...

As a web designer, I often cringe when I see a logo that has inconsistent elements and that I’m forced to make it work with a website that has a specific purpose to attract a niche. Your brand should attract.

When you overlook these details your brand comes across as unprofessional, outdated and informal. If your goal is to attract clients, your branding needs to be visually appealing for that specific group of people.

An aligned branding will attract the right people to your niche who will be drawn to work with you because of what they see on your website or social media. Effective branding attracts clients like magnets, and a strategic website converts them into clients.

What is a website color palette?

Before we jump into the nitty-gritty, let's cover the basics. A website color palette is a carefully selected range of colors that create a cohesive and visually appealing look for your website. It's like the paint collection you'd use to transform a dull room into a vibrant space that reflects your brand's personality.

How do I choose a color palette for my website?

Ah, the million-dollar question! Choosing a color palette may seem daunting, but it's all about finding colors and hues that will attract your ideal clients! Here are a few tips to help you navigate the colorful journey:

1. Know your brand: 

Start by understanding your brand's values, personality, and target audience. Is your brand vibrant and energetic or calm and soothing? Your color palette should reflect these characteristics.

2. Color psychology: 

Colors evoke emotions, so consider the psychological impact of each hue. For example, blue can create a sense of trust and reliability, while yellow brings feelings of happiness and optimism. Choose colors that align with your brand's message and desired audience perception.

3. Limit your colors: 

Too many colors can confuse visitors and make your website look like a circus. Stick to a maximum of 3-4 colors to maintain visual harmony. Remember, less is often more!

How many colors should a website have?

While there's no definitive answer, it's generally recommended to stick to a limited color palette (my personal favorite is 2-3). Too many colors can overwhelm your visitors and dilute your brand's message. Aim for a primary color, a secondary color, and a couple of accent colors to create balance and harmony.

Website color palette generator tools

Now that we've covered the theory, let's talk magic – color palette generator tools! These online resources can help you discover the perfect color combinations for your website. Here are a few popular ones to get you started:

Coolors: 

This tool offers a seamless and intuitive interface to generate beautiful color palettes with just a click. It even allows you to lock specific colors you love while generating new combinations.

Adobe Color: 

As the name suggests, this tool comes straight from the design gurus at Adobe. It offers a multitude of features to create, save, and share color palettes. It's like having a personal color consultant at your fingertips!

Canva Color Palette Generator: 

If you're a fan of Canva's user-friendly design tools, you'll love their color palette generator. Simply upload an image or select a color, and it will generate a harmonious palette based on your selection.

Website color palette codes and ideas

Alright, now that you've chosen your color palette, it's time to bring it to life on your website. Here are a few handy resources to help you implement your color choices:

1. Hex codes: 

Hex codes are alphanumeric codes that represent specific colors. They're like secret language for designers. Once you've selected your colors, you can find their corresponding hex codes and use them to ensure consistency across your website.

2. Color inspiration websites: 

Need some inspiration? Check out websites like Dribbble, Behance, and Pinterest for a wide variety of color palette ideas. You can even search for specific keywords like bold and modern or calm and soothing to find the perfect match for your brand.

You've made it to the end of our colorful journey. Remember, choosing the right color palette for your website is a powerful tool in attracting your dream clients and reflecting your brand's essence.

So it's time to unleash your true colors, and make your website a visual masterpiece that leaves a lasting impression. 

Want to learn more about creating a captivating website color palette that reflects your brand's purpose and attracts dream clients? 

Check out our Squarespace Templates that come with a Brand Building Toolkit.

30 Website color palette codes and ideas

Idea 1

#461B1B

#A73754

#D48E97

#EFB6C0

Idea  2

#3B4C7B

#6B667A

#B5918D

#E6C19A

#E9F7FD

idea 3

#B8A28E

#96806C

#76614F

#524133

#36422E

idea 4

#DCD1CD

#C5B0A9

#AC8E84

#8B695E

idea 5

#E9E6E4

#EBCDC4

#D5B09C

#7E9693

#204045

idea 6

#CAD4C9

#FFFFFF

#EDDAD3

#F4C6BA

#B76B25

idea 7

#646144

#938B68

#E5DFCF

#F5EEE5

idea 8

#D1D1D1

#C7C1B7

#E8D6C0

#E2D5DD

#929272

idea 9

#EDE9E3

#E7D7C9

#D4B2A7

#CDC6C3

#A38F85

idea10

#E1DCD9

#8F8681

#A67F78

#32435F

idea 11

#BAB0A9

#332918

#B59784

#C1C7C6

12- Taking care of yourself is productive

#125158

#3F6D85

#4996A8

#9FC3CF

#FFFFFF

idea 13

#82A1D1

#5572B2

#344C92

#202539

#63627B

idea 14

#FFFFFF

#9ADDCE

#7DB8AB

#5AA696

#458074

idea 15

#DCD1CD

#C5B0A9

#AC8E84

#8B695E

idea 16

#C7B6A7

#9B6941

#5D2712

#7F4021

idea 17

#747642

#C9C09E

#A9B45B

#BEBBB6

idea 18

#D2A597

#DBBBB1

#E5C9BB

#EFDAD5

#EED7C5

idea 19

#9F5452

#B87372

#DFA58F

#A08982

#332A1E

#CBC5CE

idea 20

#D3CAC2

#A6928A

#81706D

#5A4843

idea 21

#B47147

#B45F4B

#E4CBB8

#1A1F23

#EBEAE5

#DFD6D1

idea 22

#646144

#938B68

#E5DFCF

#F5EEE5

idea 23

#FFC3DD

#FDB6CB

#FFADC9

#D17CB0

#A78EC1

#EAD5FF

idea 24

#9ECDE0

#68B7D8

#376171

#5C4634

#A0866E

#DFE1D4

idea 25

#5B76D8

#EDB4ED

#FAC791

#D9E8FF

idea 26

#C9C9B1

#706C47

#E1CFC3

#A98D71

idea 27

#FF7171

#F69393

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#FFE3E3

idea 28

#E3C9D4

#B89EA9

#CBDFDA

#486758

#6F6E51

idea 29

#2D3841

#5B6F6E

#BECCCB

#D5B5A8

#BF877A

idea 30

#A4AA98

#E3E5DA

#CFDACC

#B2C3B3

#6F745D

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