Branding & Marketing Your Personality
Marketing is such a relevant aspect in determining how successful your brand becomes, the reason the framework of marketing keeps evolving through times.
As a brand owner, recall that you are predominantly a storyteller - and need help putting out your offering in a way that is ever resonating or risk falling out. The marketing sphere as you know doesn't fight fair, it's perhaps the most unprincipled aspect of the business world and also the greatest determinant to any business success.
So how do you simplify marketing to suit your type of person?
Well, here are a few personalized steps to try, marketing uniquely 'in yourself' within your niche.
NOTE - there isn't any rule keeping or scripted plans to this, you are working with what you already have - your personality and identity.
Create a Lead Magnet
How does this work - everyone loves free stuff and a lot won't buy into you, until they see a peek of the value you have in for them.
You can do this by creating a mini preview of your content, what to expect or a teaser. For example;
"Get an insight look into the first few pages of my book, Get a free checklist, a free workbook, a free mini e-book, free access to my online event", a sample product or demo or some sort of trial, etc. Basically anything to get contact details of people which you would eventually follow up via mail, call or text. (Check out this other post if you need further tips on
how to grow your email list.
)
Brand Beautifully
Reconstruct your brand to be concise of what you do. Chop off excesses. Ensure to be known by people for something specific. Start with;
- A Web and social presence - You might need to authenticate yourself with a name online to be known for.
This could as well help search engines have better search results of you online with content only you have the power over.
Get started with an inexpensive website and a complete brand package with
Green Studio Here.
Show Your Personality Behind Camera
Share your BTS if you're comfortable with it, and the-making videos of your work, product, offerings, projects, etc. on your platforms and socials and stories. You might think no one is watching but this helps you gain credibility overtime and loyal followers to trust and a chance to relate with the person behind the product.
***
There's no point looking for shortcuts to wealth, to sell off your products to gain reward - because the market is flooded with surefire, easygoing formulas for a successful life that can be practiced in your spare time. Don't fall for that stuff! Even though crowds of people do. The way to actual attainment - to putting out your brand in efficacy and skill — is vigorous, and requires the total attention and recognition of your PERSON in Your PURPOSE.
I'm emphasizing personality here because branding and marketing can cause us all to gear away from our true selves, away from who we really are offline, all in a bid to appear charismatic enough to sell.
A lot of creatives and businesses have bought into consumer culture in an attempt to win sales, structuring themselves around what people want and see.
Branding and selling your stuff to individual targets is relentlessly personal — there is nothing in it that can be abstracted into an impersonal principle.
The point is you don't need to bend.
You can retain your identity and brand and still sell off your products entirely.
You don't need to get extravagant - or sophisticated in appearance before you put out your brand or business.
Stay genuine to you, take your time to create, take your time to put out. Rather than get preoccupied about looking great, strive to appear truthful.
Marketing is actually likened to a battle, because there are competitors, and eventually only a few would come out tops.
2 Corinthians 10:3-6 "The world is unprincipled with marketing, It's dog-eat-dog out there, the world doesn't fight fair".
But we don't live or fight our battles that way—The tools of our trade (our skill sets) aren't for manipulation, but they are suited purposely to perform a duty for impact.
Your tools for marketing are ready at hand for clearing the ground off every obstruction and rebuilding lives and culture, structured creatively uncompromised.
It begins with staying genuine to your potential - and birthing from the ease of your personality to profit.
* AI Disclosure: This content may contain sections generated with AI with the purpose of providing you with condensed helpful and relevant content, however all personal opinions are 100% human made as well as the blog post structure, outline and key takeaways.
* Affiliate Disclosure: Some of the links on www.nataliamaganda.com may contain affiliate links meaning that I will get a commission for recommending products at no extra cost to you.
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