14 Best Platforms to Sell Digital Products in 2024
If you've ever felt like creating and selling digital products is an uphill battle, you're not alone. The thought of spending countless hours, worrying about market saturation, and feeling overwhelmed by the tech side of things can be downright daunting. But fear not, because in this ultimate guide, I'm here to show you how to easily start selling digital products that are in high demand, validate your offers, stand out from the competition, and make tech your best friend. Plus, I'll share my personal recommendations to save you from burning out and make the most of your marketing budget while growing your online presence.
Before we get into the nitty-gritty of where to sell digital products, let's talk about some misconceptions you may have. One major concern is the belief that creating digital products takes an enormous amount of time. While it's true that creating high-quality products requires effort, with the right strategies, you can streamline the process and maximize your productivity.
Another worry that often creeps in is the fear of market saturation. You might wonder if there's any room left for your unique offerings in an already crowded digital space. But don’t worry! There's always a place for originality and authenticity. We'll explore how to stand out from the competition and carve your own niche.
Lastly, the tech side of selling digital products can be overwhelming, especially if you're not a tech-savvy person like me. I’ll give you my top recommendations and mixture of tech to make the most out of your time, quality of your content delivery and budget!
Now let's jump into the heart of the matter.
What are digital products?
Digital products are intangible goods that can be downloaded, accessed, or consumed online. They can take various forms, including e-books, online courses, templates, software, music, videos, and more. The beauty of digital products lies in their scalability and the ability to reach a global audience without the limitations of physical inventory.
Types of digital products
The world of digital products is HUGE, and the possibilities are endless. Here are some popular types of digital products you can create and sell:
- E-books and guides
- Online courses and workshops
- Templates and themes
- Stock photos and graphics
- Software and apps
- Music and audio files
- Video tutorials and webinars
- Printables and planners
- Membership sites and subscriptions
How to sell digital products
Now that you have a clear idea of what digital products are, let's explore how to sell them effectively. Here are some key steps:
Validate your offers:
Before diving headfirst into product creation, it's crucial to validate your ideas. Conduct market research, identify your target audience, and ensure there's demand for your product. This step will save you time, effort, and disappointment down the road.
Create high-quality products:
Focus on delivering value and solving your audience's pain points. Invest time and effort into crafting products that truly add value and solve problems. If you’re desperate to sell a digital product but you truly haven’t spent a decent amount of time developing it, I hate to break it to you, but your products might not sell like hot cakes. Maybe you’ll make a sale here and there, but if you’re digital products are not GREAT, you won’t get raving reviews or referrals and it’s going to be really hard to scale your sales.
Choose the right platform:
Selecting the right platform is the foundation to your success. Consider factors like ease of use, customization options, payment gateways, and integrations with email marketing tools.
What about PLR?
Private Label Rights (PLR) products can be a tempting shortcut. However, they come with certain limitations. PLR products are pre-made content that you can purchase and modify to fit your brand. While they can save you time, keep in mind that they lack uniqueness and may not align perfectly with your target audience's needs. It's best to create your own original content or find white label resellable products that you can customize to maintain authenticity and quality.
Where to sell digital products
Now, let's explore the best platforms to sell your digital products. These platforms provide user-friendly interfaces, robust features, and seamless integrations to help you showcase and sell your creations effortlessly.
Here are some top choices:
Squarespace:
- Overview: Squarespace is known for its elegant website design capabilities, but it also offers a user-friendly system for selling digital products. With Squarespace, you can create a visually appealing storefront and easily manage your digital product inventory.
- Features: Seamless integration of digital downloads, customizable product pages, secure checkout process, and integrated email campaigns.
Thrive Cart:
- Overview: Thrive Cart is a dedicated platform for online shopping carts and checkouts. It's designed to optimize the conversion process, making it an excellent choice for selling digital products efficiently.
- Features: One-click upsells, A/B testing, easy integration with various payment gateways, and a clean, intuitive interface.
Kajabi:
- Overview: Kajabi is an all-in-one platform that covers everything from course creation to marketing. It's particularly well-suited for selling digital products like online courses, memberships, and digital downloads.
- Features: Course creation tools, customizable storefront, marketing automation, and analytics for tracking performance .
Podia:
- Overview: Podia is a versatile platform catering to creators of various digital products, including online courses, memberships, and digital downloads. It offers a straightforward approach to selling and delivering digital content.
- Features: User-friendly storefront, integrated email marketing, membership capabilities, and a built-in affiliate program.
Sam Cart:
- Overview: Sam Cart focuses on streamlining the checkout experience and maximizing conversions. It's suitable for selling a variety of digital products and physical goods.
- Features: Drag-and-drop builder, order bumps, A/B testing, and various payment gateway integrations.
SendOwl:
- Overview: SendOwl is a straightforward platform for selling digital products with a focus on simplicity and ease of use.
- Features:
Quick setup, secure file delivery, customizable buy buttons, and integration with various payment gateways.
Systeme.io:
- Overview: Systeme.io is an all-in-one platform that includes features for email marketing, funnel creation, and selling digital products.
- Features: Sales funnel builder, email marketing tools, membership site capabilities, and an affiliate program.
Flo Desk:
- Overview: Flo Desk is primarily known as an email marketing platform, but it also includes features for selling digital products and creating a simple online store.
- Features: Email marketing, customizable landing pages, and basic e-commerce functionalities.
Mailerlite:
- Overview: While primarily an email marketing platform, Mailerlite allows you to sell digital products by integrating with your website or landing pages.
- Features: Email campaigns, automation, landing page creation, and integration options for selling products.
Shopify:
- Overview: Shopify is a widely used e-commerce platform that is suitable for selling both physical and digital products. It provides a robust infrastructure for creating a complete online store.
- Features: Extensive app ecosystem, customizable storefront, secure digital product delivery, and various payment options.
WooCommerce:
- Overview: WooCommerce is a plugin for WordPress that transforms your website into a fully functional e-commerce store. It's a powerful choice for those who prefer WordPress.
- Features: Seamless WordPress integration, customizable product pages, extensive plugin options, and compatibility with various payment gateways.
My Favorite Combination? Squarespace + Thrive Cart + Mailerlite
If you're seeking a winning combination, I highly recommend utilizing
Squarespace
for your website,
Thrive Cart for your shopping cart, and
Mailerlite for email marketing. This trio offers a seamless user experience, easy integration, and powerful marketing capabilities to elevate your sales game.
Why do I prefer this combo? Because Squarespace is the easiest to use website platform but their built in shopping cart is not my favorite. With Thrive Cart you can create order bumps, upsells and dowsells and go really in-depth with your marketing funnel plus it’s a one time purchase that will save you a ton of money in the long run. Mailerlite is also my favorite email marketing platform because of it’s simplicity in terms of analyzing segments, data and automations.
Enhance your sales with marketplaces
In addition to selling through your own website, leveraging established marketplaces can expand your reach and boost sales. Here are some notable marketplaces to consider:
Amazon:
- Overview: As one of the largest online marketplaces globally, Amazon provides an enormous customer base for your digital products. Whether it's e-books, music, or software, Amazon allows you to tap into a massive audience.
- Features: Wide audience reach, secure digital delivery, and various categories for different digital products.
Etsy:
- Overview: Etsy is renowned for handmade and unique items, but it also accommodates digital products. If your creations include printables, digital art, or downloadable content, Etsy provides a platform with a built-in audience.
- Features: Specialized marketplace for handmade and digital goods, easy storefront setup, and a community of buyers interested in creative products.
Creative Market:
- Overview: Creative Market is specifically designed for digital creators, offering a marketplace to buy and sell various design assets and creative resources. It's an ideal platform for designers, illustrators, and content creators.
- Features: Targeted audience of creative professionals, straightforward listing process, and a marketplace focused on digital products.
You've now discovered the top 14 platforms to sell your digital products in 2024.
Now you can confidently launch your digital empire, attract your dream clients, and make a positive impact in the world. Remember, it's not just about the platform you choose; it's about the value you provide and the unique story you share. So, take action, embrace the possibilities, and let your creativity shine!
If you're looking to learn more about website strategy insights and hands-on guidance, join me in my
Website Strategy Workshop.
Related reads:
- The best website platforms for service providers
- Showit vs Squarespace
- Squarespace vs WordPress
- Squarespace vs Wix
- Mailerlite vs Flodesk
- Dubsado vs Honeybook vs Hello Bonsai vs Moxie
* AI Disclosure: This content may contain sections generated with AI with the purpose of providing you with condensed helpful and relevant content, however all personal opinions are 100% human made as well as the blog post structure, outline and key takeaways.
* Affiliate Disclosure: Some of the links on www.nataliamaganda.com may contain affiliate links meaning that I will get a commission for recommending products at no extra cost to you.
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