5 Golden Rules About Writing an About me Page that Converts

Let’s face it, your website is the way you present yourself to the world. So today, we're diving deep into the art of writing an about me page that not only captures attention but converts visitors into loyal clients. Get ready to embody the power of your brand through these 5 golden rules. 

What is the purpose of an about page?

Your about page is not just a space to talk about yourself; it's an opportunity to connect with your audience, solve their problems, and establish yourself as the go-to expert.

I like to use about pages as another version of a sales page, mixing it with your WHY.

Why? Because yeah reading about your fun facts and that you like coffee is cute, but you also need to dive deeper into why you started your business, and why people should care to keep exploring your site.

An about page is not just a box to tick off; it's your secret for engaging at a deeper level with your audience

It's your opportunity to build trust, showcase your personality, and create a genuine connection with your potential clients. See this example of my about page:

How to write an about me page?

#1 your about page is not about you, it’s about how you help your reader with one problem

Think about why people need your service tackling into their desires, dreams and the things that are holding them back. Use each scroll as an opportunity to take them from feeling overwhelmed to connecting with your story and personality.

For example, if you're a life coach targeting overwhelmed moms, start with a compelling sentence like, "Are you a busy mom juggling a million tasks, desperately seeking balance and inner peace? I'm here to be your guide and help you reclaim your sanity." Keep the focus on their pain points and how you can provide the solutions they crave.

#2 your about page should show your brand personality

Inject your about page with your distinct voice, whether it's professional, casual, or a nerdy fusion of both. Share real-life examples or situations that resonate with your target audience, showcasing your relatability and establishing a deeper connection.

Let your brand's personality shine through in every word. If you're a quirky graphic designer, share a fun anecdote like, "Ever since I was a kid, I had an unbreakable bond with my box of crayons. I saw the world in colors and couldn't resist doodling on every available surface." Infuse your about page with your distinct voice and storytelling that resonates with your audience.

#3 your about page should have one clear call to action or next step

Guide your readers on their next step with a compelling call to action when writing an about me page. Whether it's signing up for your newsletter, booking a consultation, or exploring your services, make it easy and irresistible. Take them by the hand and show them the path towards working with you or benefiting from your offerings

#4 your about page should build trust and demonstrate your authority

Trust is the foundation of any successful business relationship. Showcase your expertise and client testimonials to establish credibility and demonstrate your authority in the industry. Let your audience know that you're the real deal, and they can trust you to deliver results.

If you're a nutritionist, mention your credentials and share a testimonial like, "With over a decade of experience and a Master's degree in nutrition, I've helped countless clients transform their lives. Here's what one of them had to say: 'Working with [insert your name] has been a game-changer. Her knowledge and guidance have completely revolutionized my relationship with food.'" Let your audience know they can count on you.

I mean social proof is important, but don't over do it here. The juicy part is in your storytelling, not in your LinkedIn experience.

#5 your about page should give more context about how you work with people or showcase results

Paint a vivid picture of how you work with your clients or customers. Share stories and examples that highlight your process, values, and the positive outcomes you've achieved. Give your audience a glimpse into the transformation journey they can expect when they choose to work with you.

Need help with writing an about me page that converts?

If you're feeling overwhelmed or unsure where to start, you’re in the right place! Check out my website strategy workshop. Inside I'll show you how to create an about page that reflects your brand's essence, connects with your audience, and converts them into clients.