How to write website copy that gets clients and traffic

Your website is more than just an online presence; it's a powerful tool for attracting and converting potential clients. In this blog post, we'll explore the art of writing website copy that not only informs but persuades, turning casual visitors into loyal clients. Whether you're a coach, therapist, wedding planner, or any purpose-driven service provider, these strategies will help you craft compelling website copy that resonates with your audience.

What is website copywriting and why is it important?



Website copywriting is the craft of using words to express your brand's message, engage your audience, and convince them to take action.  Your website copy is often the initial point of contact that potential clients have with your brand. It can make or break their decision to work with you. Writing website copy is like that magical feeling of going on your first date, it’ll either be love at first sight or a swipe left and hide!

Effective website copy serves several essential functions:

• Introduction and branding: It introduces your brand and sets the tone for the user experience. It's your chance to create a memorable first impression.

• Information and trust: It provides essential information about your services, values, and expertise. High-quality copy builds trust with your audience.

• Persuasion: It persuades visitors to take action, whether that means signing up for a newsletter, scheduling a consultation, or making a purchase.

• SEO (Search Engine Optimization): Well-crafted copy can improve your website's visibility on search engines, making it easier for potential clients to find you.

Tips for writing website copy that builds traffic and engages your clients

First consider your SEO goals:

Before you start writing, consider how potential clients might search for services like yours on search engines, especially Google. Do keyword research to identify the terms they commonly use. This research should guide your website's structure, ensuring that you seamlessly incorporate these keywords into your content.

SEO is a crucial aspect of web copywriting because it affects how easily potential clients can find your website. By targeting the right keywords and optimizing your content, you increase the chances of attracting organic traffic.

Then prioritize human-focused copy:

While SEO is important, it should never overshadow the human element. Your website copy must be engaging, informative, and tailored to your audience's needs and desires. It should speak directly to their pain points and aspirations.

Consider this: your potential clients visit your website seeking solutions to their problems or fulfilling their desires. Your copy should resonate with their emotional and practical needs. It should express that you understand their challenges and have the expertise to address them.

Then you’ll sprinkle in the SEO keywords like the chocolate chips on top of your ice cream

Once you've crafted human-focused copy, it's time to sprinkle in your selected keywords naturally. The days of keyword stuffing, where excessive keywords were crammed into content, are long gone. Google now values high-quality and helpful content over keyword manipulation.

Strike a balance between optimizing your content for search engines and ensuring that it remains reader-friendly. Use keywords where they make sense and enhance the reader's understanding without disrupting the flow of your copy.

The SEO secret: FAQ magic

One effective strategy for improving both SEO and user experience is to include frequently asked questions (FAQs) about your services in your website structure and blog posts. This not only enhances your website's search engine ranking but also provides valuable information to your audience.

FAQs allow you to address common queries and concerns that potential clients might have. By answering these questions in your copy, you demonstrate your expertise and build trust. Moreover, you make it easier for visitors to find the information they need.

Want a Strategic Website Copywriting Template?

Join my Website Strategy Workshop. Here's a glimpse of what you'll learn in the workshop:

• Learn the key structure your website should have to convert visitors with ease 
• Gain a clear vision of your website marketing funnel 
• Learn how to create your freebie formula and opt-in strategy 
• Discover the hidden pages you need to elevate your client experience and boost conversions 
• Get access to a website strategy workbook

Your website copy isn't just about words, it's about creating a connection with your audience

By writing engaging, SEO-optimized, and human-focused website copy, you can transform your website into a lead-generation machine. Join my Website Strategy Workshop to take your website game to the next level. Your website is your online home, and it should be as welcoming, engaging, and strategic as when you had your friends over for a sleepover party with popcorn and a good Netflix marathon series. BTW here’s a list of my favorite entrepreneur movies and series in case you need it!