20 sales page examples and tips for a long-form landing page

You may be hesitant about creating a sales page because you're unsure about what to include, how to structure it effectively, or how to optimize it for maximum conversions. 

However, by following my advice and implementing the strategies outlined today, you'll gain the confidence and knowledge needed to plan a high-converting sales page design that attracts and converts your ideal clients.

If we haven't had the pleasure of connecting before, I'm Natalia, the founder of Green Studio Marketing. I specialize in helping industry leaders and online service providers create websites that reflect their values, attract dream clients, and boost conversions. In this blog post, we will explore 30 sales page examples and provide valuable tips for creating a long-form landing page that resonates with your audience and drives conversions.

What is a sales page?

A sales page is a dedicated webpage designed to showcase and sell a product or service. It serves as a persuasive tool to capture the attention of potential customers and guide them towards making a purchase. Unlike other website pages, a sales page focuses solely on driving conversions by presenting compelling offers, addressing customer pain points, and providing clear calls-to-action.

Sales page design best practices

When designing your sales page, there are several best practices to keep in mind:

• Use eye-catching headlines: Grab your audience's attention with powerful headlines that highlight the key benefits of your product or service.
• Utilize persuasive copywriting: Craft compelling copy that communicates the value of your offer and addresses customer objections.
• Incorporate multimedia elements: Include relevant images, videos, or testimonials to enhance credibility and engage visitors.
• Optimize for mobile devices: Ensure your sales page is mobile-friendly, as a significant portion of website traffic comes from smartphones and tablets.
• Implement clear calls-to-action: Guide visitors towards taking the desired action by using prominent buttons and persuasive language.

How to structure your sales page for maximum impact

To create a sales page that maximizes conversions, follow this proven structure:

• Attention-grabbing headline: Start with a captivating headline that immediately captures the attention of your audience and entices them to keep reading.
• Introduction and problem identification: Clearly define the problem your product or service solves and empathize with your potential customers' pain points.
• Present your solution: Introduce your product or service as the ideal solution to their problems. Highlight its unique features and benefits.
• Social proof and testimonials: Include testimonials, case studies, or reviews from satisfied customers to build trust and credibility.
• Address objections: Anticipate potential objections or hesitations that may arise in your customers' minds and provide compelling counterarguments.
• Pricing and offer details: Clearly outline the pricing structure, payment options, and any special offers or bonuses available.
• Call-to-action (CTA): Use a strong CTA that clearly instructs visitors on what action to take next.

Tips for creating a high-converting long-form sales page

To optimize your long-form sales page for maximum conversions, consider these tips:

Break up content with subheadings:

Use subheadings to break down your sales page into digestible sections, making it easier for readers to navigate.