What is brand authority and 5 simple ways to build it online

Here are 5 ways and different strategies to build brand authority online

Now that we understand the significance of brand authority, let's dive into five simple ways you can start building it online today. These strategies will set you on the path to becoming an undeniable force to be recognized within your industry.

1. Build a brand that demands attention

Craft a compelling brand story that resonates with your audience. Define your values, your unique selling proposition, and your brand voice. Authenticity and consistency are key here, so make sure every aspect of your brand reflects who you are and what you stand for.

But the secret ingredient here is to truly learn WHAT makes you different and WHY people should trust you. When you master your WHO,WHAT, HOW & WHY, everything else in your marketing efforts will flow naturally, I promise.

2. Launch a website so that your authority builds far beyond social media and more people can find you online

A well-designed website acts as your online business card, showcasing your expertise and offering a platform for valuable content. Make your website visually appealing, user-friendly, and brimming with useful information that positions you as an authority in your field.

But apart from just making your website look “pretty”, having a robust & “on brand” website optimized with SEO, allows you to gain visibility on other platforms such as Google. That is when your brand lives online far beyond a 24-48 hr social media post, and when people who are looking for your services, can actually find you, regardless if they were scrolling through their feed or saw your stories.

3. Launch your social media presence

Social media platforms are a treasure trove for connecting with your audience and showcasing your expertise. Choose the platforms that align with your target audience and engage with them regularly. Share valuable content, engage in conversations, and position yourself as a go-to resource in your industry.

And no, you don’t need to be on every single social media platform. Pick the ones where your ideal audience is most likely to be active, and commit to the ones where you can be consistent on. 

For example if you are very motivated to build a robust social media presence, maybe you could start with IG and then expand to Tik Tok.

Or you could start the other way around, but you need to be aware that eac social media platform has it’s learning curve, so I’m of the opinion that it’s better to do things with your best effort and once you master one marketing channel, you can start building the next. 

I’ve fallen to the trap of wanting to do blogging, IG, podcast, Youtube everything at the same time, to only quit and stay consistent with the ones that feel easier. So instead of burning yourself out, pick one to start with, and then build from there.

4. Start a blog to grow your website traffic and build your domain authority

Blogging is an excellent way to establish your authority and share your knowledge with the world. Create high-quality, informative blog posts that address your audience's pain points and provide actionable solutions. Consistent and valuable content will help you gain credibility and attract a loyal following of readers that you can turn into subscribers if your blog is optimized to capture leads.

When you start adding high quality content to your blog, and other websites start linking to your resources, or you start getting featured in media and press websites, your domain starts earning “backlinks” or in other words, websites start linking to your site to share about you.

This is GOLD because this starts to boost your domain authority and starts telling Google that you are an expert in the niche that people are making buzz about, and a higher domain authority in the end starts to impact your search rankings and traffic.

5. Start a podcast 

Podcasting is a booming medium that allows you to reach a wider audience and showcase your industry expertise through engaging conversations. Start your own podcast and invite influential guests to discuss relevant topics. This not only builds your authority but also expands your network and attracts new listeners who can become fans of your brand.

Podcasting on it’s own is very relevant for building authority and it adds to your marketing strategy because apart from your blog or social media, a podcast allows you to have endless collaborations to expand your reach, grow a different audience of people who prefer to consume content in an audio format, and interact with other people. People love to be interviewed and you can always find different ways to build relationships in your niche with a high-quality podcast strategy.

The second win with starting a podcast is that you could also repurpose your podcast content and show up on YouTube with the same content for people who prefer to consume videos. Reach more people with the same content!