15 most popular types of blog posts for service providers to boost traffic and attract clients

Wondering how to drive massive traffic without relying on social media or ads? The secret is in your blog! Let’s discover the most engaging types of blog posts that you can try out to attract dream clients and also build your organic and evergreen traffic for your service based business. Sound good?

If we haven't had the pleasure of meeting before, I'm Natalia, founder of Green Studio Marketing. My mission is to help conscious service providers like you find their brand magic and change the world, one website at a time. 

I know how important it is to have a website that truly reflects who you are, attracts dream clients, and gives you the confidence to stand out in a crowded digital landscape. So today I want to talk about something very  important for your online presence: your blog. 

As a purpose-driven freelancer or service provider, you probably have a lot to say – and a lot of sales to make. Brushing up on the types of blog posts that convert visitors into customers will get the ball rolling. 

In my experience, blog posts are some of the most important content you’ll ever put out there. They allow you to build organic traffic to your website, and they can be the foundation of your content marketing strategy because once the hard work is done of putting together a strategic long form content, you can repurpose this content into all your other marketing channels like newsletters, stories, and social media posts.

A great blog actually adds to the conversation. That’s when your readers, led there by your blog’s irresistible title, outline, and valuable information, become customers. They actually liked what you had to say – and they’ll keep coming back for more. 

That’s when your organic community starts to grow. Depending on the type of small business you are and what interests you, you have a ton of types of blog posts to choose from. Some work best for certain industries or goals.

Now, I know some of you may be feeling a little uncertain about starting a blog. You might be thinking, Do I really need one? Will it bring me clients? Can I actually position myself as an expert through my blog? Well, my friend, let me assure you that a blog can be an incredibly powerful tool for your business. It allows you to showcase your expertise, provide value to your audience, build trust and authority, and ultimately attract your dream clients. But I get it, diving into the world of blogging can be overwhelming. That's why I'm here to help you navigate through it all with confidence.

So, let's dive into the 15 most popular types of blog posts for service providers and how you can use them strategically to achieve your goals. I’ll be showing some examples for each types of blog posts to show you exactly what I mean so that you can choose the type of blog posts that will convert best for your niche. 

Most popular types of blog posts organized by your content goals

For Educational Purposes:

These blog posts are all about sharing valuable knowledge and insights with your audience. Educational blog posts aim to inform and teach the audience about a specific topic or concept. 

Educational content establishes your expertise, builds trust, and positions you as a valuable resource within your niche. It attracts an audience eager to learn and positions your brand as an authority.

FAQ:

FAQ blog posts address frequently asked questions related to your industry, products, or services.

Why it works to get traffic + clients:

Anticipating and answering common questions boosts your website's search engine visibility. It also establishes your brand as responsive and customer-focused.

Blog post example: "FAQs About Sustainable Fashion: What You Need to Know"

How-To Posts:

How-to blog posts provide step-by-step guidance on accomplishing a specific task or achieving a desired outcome.

Why it works to get traffic + clients:

People often search for solutions, and how-to posts directly address their needs. They position your brand as a problem solver and attract an audience actively seeking actionable advice.

Blog post example: "How to Master the Art of Macro Photography"

Listicles:

Listicles are popular because they are easy to read and digest. They offer quick tips or insights on a specific topic, making them highly shareable.

Why it works to get traffic + clients:

Listicles are shareable and appealing, often promising quick insights or solutions. They are effective in capturing attention and encouraging social media shares.

Blog post example: "10 Proven Strategies for Boosting Social Media Engagement"

Resources:

Sharing curated lists of valuable resources, tools, or books helps your audience save time and find trusted recommendations, making you a valuable source.

Why it works to get traffic + clients:

Sharing resources showcases generosity and positions your brand as genuinely helpful. It attracts traffic from those seeking solutions and fosters a sense of community.

Blog post example: "Top 10 Must-Read Books for Entrepreneurs and Changemakers.”

Infographics:

Infographics are a visually appealing way to present information. They are highly shareable and can drive a significant amount of traffic to your website.

Why it works to get traffic + clients:

Infographics are highly shareable and digestible, making them ideal for social media. They captivate audiences and convey complex information quickly, driving traffic and establishing your brand as a visual storyteller.

Blog post example: "Visualizing SEO Success: An Infographic Guide"

News:

Sharing industry news and updates keeps your audience informed and positions you as someone who stays on top of the latest trends and developments.

Why it works to get traffic + clients:

Keeping your audience informed about industry news positions your brand as current and engaged. It attracts readers seeking the latest information and showcases your ability to stay relevant.

Blog post example: "Breaking Down the New Regulations in Digital Marketing: What You Need to Know.”

Definitions:

These blog posts define key terms or concepts in your industry. They are helpful for newcomers and can establish you as a go-to resource.

Why it works to get traffic + clients:

By providing clear definitions, you cater to both beginners and those seeking a deeper understanding. This positions your blog as a go-to resource for comprehensive industry knowledge.

Blog post example: "Demystifying SEO: A Beginner's Guide to Search Engine Optimization.”

For Building Trust and Authority

Thought Leadership & Controversial Topics:

Thought-provoking blog posts that challenge the status quo or offer unique perspectives can help you stand out and attract a passionate audience.

Why it works to get traffic + clients:

Positioning yourself as a thought leader attracts an engaged audience seeking innovative perspectives. Controversial topics spark discussions and draw attention, leading to increased visibility.

Blog post example: "Is Secondhand Shopping Sustainable or Another Form of Fast Fashion?"

Case Studies:

Sharing real-life examples of how you've helped clients achieve success builds credibility and showcases the results you can deliver.

Why it works to get traffic + clients:

Case studies provide tangible evidence of your expertise and demonstrate the positive impact you've had on clients. They build trust by showcasing real-world results.

Blog post example: "How My Client Reached $5k Months"

Personal Stories:

Sharing personal stories and experiences humanizes your brand and helps your audience connect with you on a deeper level.

Why it works to get traffic + clients:

Personal stories humanize your brand, making it relatable and trustworthy. They create a connection with your audience and can lead to increased loyalty.

Blog post example: “My Journey from Corporate Burnout to Building a Purpose-Driven Business.”

For Selling & Affiliate Marketing

Gift Guides:

Gift guides are not only helpful for your audience but also allow you to showcase your favorite products or services that align with your values.

Why it works to get traffic + clients:

Gift guides attract users actively seeking recommendations, positioning your brand as a reliable source. They can also generate affiliate income through recommended products.

Blog post example: “Eco-Friendly Gift Guide: Sustainable and Ethical Presents for Every Occasion.”

Reviews and Comparisons:

Sharing honest reviews and comparisons of products or services in your industry helps your audience make informed decisions.

Why it works to get traffic + clients:

Reviews build trust by providing honest opinions, and comparisons assist users in choosing the best option. They position your blog as a valuable resource for decision-making.

Blog post example: "The Best Apps for Mediation"

Tutorials:

Step-by-step tutorials guide your audience through a specific process or teach them a new skill, positioning you as an expert in your field.

Why it works to get traffic + clients:

Tutorials showcase your expertise and provide practical value to your audience. They attract users actively seeking solutions and position your brand as a go-to resource.

Blog post example: "Mastering Photoshop: A Beginner's Guide to Photo Editing"

Collaborating & Building Backlinks

Interviews:

Conducting interviews with industry experts or thought leaders allows you to tap into their expertise and provides valuable insights for your audience.

Why it works to get traffic + clients:

Interviews lend credibility by association, and they attract the audience of the interviewees. They also encourage social sharing and broaden your blog's reach.

Blog post example: In Conversation with (industry expert)l: Insights on Environmental Conservation and Activism.

Guest Posts:

Inviting guest authors to contribute to your blog not only diversifies your content but also helps you build relationships and gain exposure to new audiences.

Why it works to get traffic + clients:

Guest posts build relationships and attract the audience of the guest contributor. They also contribute to building backlinks, which improves your blog's SEO.

Blog post example: The Power of Gratitude: A Guest Post by Bestselling Author and Happiness Expert, Shawn Achor.

What are the strategic parts of a blog post?

To create a successful blog post, you need to ensure it has the following strategic parts:

Introduction + Hook:

Your introduction should captivate your readers' attention and make them want to keep reading. A strong hook sets the tone for the entire post.

Content + Value:

Your blog post should provide valuable insights, information, or solutions to your audience's pain points. Make it informative, engaging, and actionable.

Call to Action (CTA):

Every blog post should have a clear CTA, whether it's encouraging readers to leave a comment, subscribe to your newsletter, or explore your services.

How to structure a blog post

To structure your blog post effectively, follow these steps:

Research the Topic:

 Thoroughly research your chosen topic to ensure you're providing accurate and up-to-date information to your audience.

Look for Relevant SEO Terms:

Identify relevant keywords and incorporate them naturally throughout your blog post to improve its visibility in search engine results.

Plan the Sections Before You Write:

Divide your blog post into distinct sections or subheadings to guide your writing process and make it easier for readers to navigate.

Answer FAQs on the Topic:

Address frequently asked questions related to your topic to provide comprehensive information and position yourself as an authority.

Provide Value and Add Your Personality:

Make sure your blog post offers unique insights, actionable tips, or personal anecdotes that showcase your expertise and connect with your audience.

You can also check out my SEO checklist and how to write your first blog post.

How to Plan a Blog Strategy

To plan an effective blog strategy, follow these steps:

Plan a Quarterly Content Plan:

Align your content plan with your sales goals for each quarter, ensuring your blog posts support your overall business objectives.

Divide Your Content into Categories:

Categorize your content based on the information your ideal clients need to understand before, during, and after working with you.

Batch Produce Your Content:

Block out dedicated time in your calendar to batch produce your blog posts, including specific dates for planning, writing, and publishing.

Utilize a Content Management System:

Keep track of your content plan and ideas using a content management system like Notion, allowing you to stay organized and efficient. Check out my favorite list of business tools for freelancers and entrepreneurs.

Repurpose Your Blog Posts:

Once you've created a long-form strategic piece of content, repurpose it into social media posts, newsletters, or other formats to maximize its reach.

If you want to learn how to plan and organize your content strategy make sure to check out my brand strategy toolkit where I'll teach you how to build a brand that attracts, and create a sustainable content strategy that converts plus you'll be able to make copies of my Notion content calendar templates.

Storytelling takes the magic of your brand and gives it a voice to be heard.

If you’re just starting out in learning how to market yourself as a freelancer or purpose-driven business, content writing can seem like a huge, insurmountable step. But what it really does is give you freedom. 

Writing blog content gives your brand a voice. It lets you choose who you are, and explain to others what matters to you.

As long as you are honest and real with your readers, you will draw the right kind of people to you. SEO just helps them find you a little faster. 

Your content should always represent who you are. And if you don’t have time to create it yourself, you can always reach out to work with me on planning a year of blog strategy in just one day. 

Related reads:

• How to start a blog for beginners
• How to use Pinterest to start driving traffic to your blog
• 100 profitable blogging niches
• 6 ways to get clients without using social media 
• How to price your services and push money mindset blocks away 
• Your dilemma answered: Organic vs paid traffic