10 Branding Website Photoshoot Ideas and Personal Branding Tips
As an entrepreneur, my website is essential for my business and I’m always looking for ways to improve it. Chances are, you’re like me, and maybe you’re wondering how to build a powerful online presence that will draw people in. I’m here to help!
Building an aesthetic website doesn’t have to be complicated or intimidating. In fact, the most important thing you can add to it is yourself! That’s where personal branding comes in. Your audience wants to get to know you, your style, and your personality.
When it comes to personal branding, pictures speak louder than words. Your photos are often the first place where your clients meet you, so curating high quality photos for your website is the first step to powerful personal branding and website design.
Today we’re talking about how to capture pictures that reflect who you are and help you increase your personal branding.
What is personal branding and why is it important?
We all want to be trusted as experts in our fields, right? Well, a lot of that trust comes through our personal branding which is how we present ourselves online. Personal branding is everything you share about yourself that adds to the overall image of who you are to the public, and it’s vital to your success as an entrepreneur.
It can help to think of it as “three c’s.” Clarity, consistency, and constancy. These are the pillars that make up good personal branding.
Clarity means you have a clear message that you’re trying to convey to your audience. You’ve found your niche and know exactly what you have to offer.
Consistency means that your branding is the same across the board. Your aesthetic is cohesive and you look put together.
Constancy means that you’re frequently promoting your personal brand. You’re working hard to regularly create high quality content that your audience will love.
So how can you capture photos that help you do all of the above?
How to plan a creative website photoshoot session
Create a mood board and personal brand color palette
Hello Pinterest! It’s time to get some inspiration and a mood board is a great way to start. First, think about the overall tone of your brand itself. Do you craft warm and cozy knitwear, or are you a fast-paced fitness coach? Compile any words and photos that channel your brand’s feel or vibe.
Next, think about colors that match the feel of your brand. You can research
color psychology to help you learn more about how different colors influence our emotions. Try picking 2 main colors and 3 complimentary colors for your brand to keep things consistent and easily recognizable.
Plan your outfits and props
This is the fun part! Pick out outfits that match your color scheme. You’ll want to make sure you look the part, so try wearing something similar to what you would be when doing your job.
This means if you’re a yoga instructor, wear your favorite athletic set and grab your yoga mat. For a consultant, you might be in heels and a blazer with a notebook or cup of coffee. There are no right or wrongs, this is all about you being in your element so your clients can see you doing what you love.
Look for destinations and backgrounds that align with your brand’s aesthetic
Finding the right destination for your photoshoot doesn’t have to be complicated or expensive. Think of public places you can use for free such as the corner of a coffee shop or a public park. More and more people are also opting for an in-home photoshoot by clearing some space in your home, studio, or office. Ultimately, you want to surround yourself with a place you love and feel comfortable in.
It also helps to think about your brand’s values and aesthetic. Does your brand have a strong environmental focus? Try shooting outdoors or in natural lighting. Do you want to convey a fast-paced, luxury feel? Maybe opt for an urban setting with a skyline. Plan to take photos in a place that gives you the feeling you want your brand to convey.
Brainstorm the amount of pictures you’ll need for each section of your website
It’s best to take a variety of photos with different styles and poses so you have enough content to keep your website fresh and engaging. It can be helpful to plan out how many photos you’re going for before you start shooting so you make sure you get everything you need. Here are the essential shots you’re going to want to include:
Headshots
These are great for your “about” page or as a smaller photo with your bio. You can reuse one or two good ones to keep your bio consistent.
Home page and each service page
These should be a collection of photos of you doing your work, whether that’s displaying your role as a therapist, a florist, or a graphic designer, you’ll want these to reflect you and what you do best. You’ll need enough to cover the various pages on your website.
Blog and social media lifestyle images
Think Instagram. Do you love traveling, enjoying a good book at a coffee shop, or going for a hike with your dog? These are a peek into your day to day life and can be great for your blog or social media.
Horizontal and vertical images
Sometimes it’s easy to forget to take shots from different angles and orientations when you’re in the middle of a photoshoot. That’s why it’s so important to think about your website layout and plan accordingly. If you need to fill a lot of horizontal spaces, then vertical images won’t do you much good and vice versa, so be sure you have both.
How should I pose for website photos?
Most importantly, you want to look natural and relaxed in your photos so the best thing you can do is be yourself and have fun! If you need a little bit of direction though, try thinking about the mood you want to convey. Whether that’s thoughtful and reflective, fun-loving and outgoing, or serious and capable, it can be helpful to get into your brand’s mindset beforehand.
Try playing around with different poses like sitting, standing, or walking or moving in other ways. Incorporating props can also give you something to do with your hands and add visual interest to your images. Don’t be afraid to try something and see what happens! It’s all part of the process.
10 Creative website and personal branding photoshoot ideas
Headshots and closeups
Service page photoshoot ideas
Lifestyle photoshoot ideas for social media and blog
Horizontal and vertical photoshoot ideas for website sections
Plan your next personal branding photoshoot with these creative website photoshoot ideas
If you still want more help planning the perfect website for your creative business, I’d love to help! Check out my
website in a week service. I can’t wait to get to know you and your brand!
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* AI Disclosure: This content may contain sections generated with AI with the purpose of providing you with condensed helpful and relevant content, however all personal opinions are 100% human made as well as the blog post structure, outline and key takeaways.
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